Toyota
Campaign: Legends of Fantasy Football
Client: Commissioned by Tool of North America
Contribution: Look Dev, Previz, Animation, Texturing, Lighting
Additional Credits:
Producer: Jesse Pugh
Creative Director: Jeff Levine
Car Texturing & Lighting: Nick Poznick
Lead Compositor: Montana Casey
Toyota wanted to pay homage to the real heroes of Fantasy Football -- the regular Joes with extraordinary achievements.
We ran through the gamut of various animations, but finally settled on a fairly simple camera truck out to reveal the trophy on its grand podium. I really like the design of the trophy. It looks like a legit football trophy at first glance but the toilet paper, computer mouse, La-Z-Boy, and bowl of chips all really sell the fantasy football vibe.
My friend Joe Myers also contributed to the campaign with some sweet sculpts of various football dudes.
Visit Site
Microsite:
__________________
Under The Hood
Here are some of the various options we went through before we settled on the final camera and elements.
Client: Commissioned by Tool of North America
Contribution: Look Dev, Previz, Animation, Texturing, Lighting
Additional Credits:
Producer: Jesse Pugh
Creative Director: Jeff Levine
Car Texturing & Lighting: Nick Poznick
Lead Compositor: Montana Casey
Toyota wanted to pay homage to the real heroes of Fantasy Football -- the regular Joes with extraordinary achievements.
We ran through the gamut of various animations, but finally settled on a fairly simple camera truck out to reveal the trophy on its grand podium. I really like the design of the trophy. It looks like a legit football trophy at first glance but the toilet paper, computer mouse, La-Z-Boy, and bowl of chips all really sell the fantasy football vibe.
My friend Joe Myers also contributed to the campaign with some sweet sculpts of various football dudes.
Visit Site
Microsite:
__________________
Under The Hood
Here are some of the various options we went through before we settled on the final camera and elements.